Enterprise Voice Broadcasting
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A growing merchant cash advance company was looking for a way to cut its marketing costs while increasing the number of quality leads. Even though the company was generating some leads from direct mail and radio ads, the expense of the ads and an inconsistent stream of calls had led to low morale and even lower ROI. The Voice Marketing Solution Voice Marketing implemented a multi-tiered marketing strategy to meet the needs of the merchant cash advance company. The first tier focused on delivering a targeted voice mail message after business hours to business leads provided by our preferred data vendor. This voice mail campaign generated leads similar to those from direct mail, but at less than one tenth of the cost. The second tier was a campaign delivered to live answers with an option to transfer to the company's sales representatives. This campaign resulted in a steady flow of calls, which then raised employee morale. Ultimately, with a combination of quality voice mail leads and a high volume of live transfers, the company was able to achieve its goal of increasing ROI. (To preview a sample merchant cash advance live and voice mail message click here.) Voice Marketing is a leading voice broadcasting service provider and call center software application service provider. |
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